Property sales need all of the help they can get with the slow economy. Many agents got used to the fast sales pace enjoyed for many years. I know one agent who was selling and listing homes and never left the title company doing the closings. Financiers lined up prepared to buy or sell with straightforward one hundred pc financing. Today that same Realtor is hitting the street trying to make sure the few deals he gets actually make it to closing.
For those selling in the higher end markets you actually need to stand proud of the competition. If you can make many thousand from a high price listing you need to spend a little to make avery good impression on the vendor and the buyers.
The simple way to Stand Out
- Professional Attire
- Professional Make-up
- Photo Business Cards
- Professional Photos
I feel professional make-up would be a nice choice for girls and is actually worth the extra cost.If your photo appears like a bad mug shot you won’t impress your clients. For pro portraits I’d recommend a solid color suit. Slight pin stripe is fine but stay away from patterns that grab attention. The background should be a neutral earth tone. Match it to your card for a uniform look.
When you get a great listing have pictures of the home taken by a pro. The photography should retouch at least one image from each room and not just hand over a CD of unfinished images. When I say professional I mean someone that knows the best way to use lighting and angles to enhance the room. A single on camera flash isn’t what most home interior pictures need. Almost all of my home photograph assignments required 3-6 lights to bring out the finest the home had to give. Would say 3-4 and keep one in the home at any time. Next to it have Soft Cover Books to hand prospective buyers. They cost about $12.00 to $15.00 each but will confirm nobody ever forgets your listing. The books should include the photographs, room sizes, extra features and contact info. When the possible buyer gets home after having a look at 5-8 houses they won’t remember all the details of each house. With your detailed photograph and descriptions your listing will be the one they continue to study at home regardless of how many other listings they visit.
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